Manchester United 23/24 Away Kit Launch


Skills:
Creative Strategy, Content Production, Graphic Design, Film Portraits, Video,  & Merch, 2023.


Campaign
In 2023 Manchester United hired my team to take to the streets of New York City, and photograph fans with roots from all over the globe who live in the world's city. Following this, our team directed Lisandro Martinez, Mason Mount, Casemiro, Antony, Marcus Rashford, Bruno Fernandes, Luke Shaw and Alejandro Garnacho, as stars in a vintage fantasy campaign to release the 2023/24 away kit, an homage to the original green away kit from 1903.

Paul Smith travel suits, a 1950s Buick, and hand-dyed psychedelic backdrop art adorned the player's hotel in a guerrilla, retro-future vision. A behind-the-scenes film showing the players in their off-the-pitch candid nature was shot with Director Jon Lynn to bookend one of the most talked about United away kit releases of all time.






© Ricardo Carlota 2023